I have had a few interesting experiences with clients recently and I decided that we need to bring on an SEO enforcer, a Bob Probert of SEO. Bob Probert was the ultimate NHL enforcer of his era. His job was to make sure that the star players on his team were able to do their thing. He created room for them and meted out payback when someone tried to take liberties with his teammates. We need an SEO version of Bob Probert. Someone who can make clients understand the importance of implementing SEO recommendations. It might just take some intimidation but he may need to drop the gloves on occasion. Some of you hockey deprived readers out there may not know who Bob Probert is so here is a nice video to get you acquainted with his work.
The SEO Enforcer’s Time Has Come
It’s gotten to a point where we need to bring the enforcer in and make sure our clients understand that SEO magic dust does not exist. If they want to increase their organic search presence they need to take action on the recommendations we provide. A few roundhouse rights and an uppercut delivered at the right time can go a long way. Apparently just showing the potential benefits of SEO (and in some cases the negative consequences of that “user friendly” all flash site) does not work for everyone. Some business owners need a little more encouragement. And what would be better than good old Bob Probert showing up to give them the extra push they need. The SEO enforcer would give us SEOs more freedom to develop SEO strategies and keep our clients focused on the importance of implementing the recommendations we provide. It’s a win win.
* Disclaimer: I do not advocate violence but sometimes it is just necessary to get things done as Probie proved over and over again.
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