Search Engine Marketing Blog: piloSEO

Some sites will not perform well no matter what you do

Over at Wiep.net there is a great post offering advice on how to build links for crappy sites. In the end the crux of the post was that building links for a crappy site is going to be a worthless endeavor. Sure you can get some links but if the site is garbage the links will also be garbage. At the end of the day these links will provide no value to the crappy site and it will end up where it belongs, at the end of the Google results. Wiep mentions that some crappy sites can actually benefit from a full service SEO package (and he is 100% correct) but there are some sites out there that will be crappy forever and in the end these sites should be avoided by all SEO’s.

A Big Bag of money does not make a good client

Just because someone offers you a ton of money to optimize a website does not mean they are a viable client. The overall message from the Wiep post is that someone offering you a bunch of money to build links does not mean that they are a viable candidate for link building services. They may need full service SEO. But there are some sites out there that are not viable candidates for full service SEO. Many SEO’s are willing to take on any client with the resources to pay them and in many cases they are setting themselves up for failure. This can have a negative effect on their reputation. It is important for SEO’s to properly analyze potential clients just like it is important for businesses to properly analyze potential SEO’s.

SEO is a Valuable Service

Quality SEO’s can help small businesses compete with the big dogs. Many struggling SEO’s feel like they need clients and any client will do. The fact of the matter is that SEO’s need to choose wisely. It is better to turn down a few bad clients and struggle for a while than to accept some poor clients initially only to hurt your reputation and lose the opportunity for long term success. Businesses should think long and hard before hiring an SEO and SEO’s should think long and hard before taking on a client that has no chance of succeeding.

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