ShoeMoney has apparently run out of ideas and beating the shit out of a dead horse with his SEO is dead shtick. And he is doing it again with another SEO bait post. Apparently he is running out of ideas and he can no longer hype up his ability to rip off unwitting victims with his scammy ringtone garbage.The poor horse has been pummeled so much that a forensic scientist is required to piece the damn thing together again. I understand the reason behind his post and am not going to get into that because frankly it is been done to death. I want to talk about his new line of reasoning as to why SEO is about to die which honestly makes no sense at all. Basically he claims that since Wordpress and other content management systems are SEO friendly out of the box there is no need for SEO anymore. If you don’t think too hard about this it almost makes sense but…
Apparently an SEO Friendly CMS Eliminates Competition?
Either that or search engines are not going to rank sites anymore and will just rotate the top positions randomly. Since neither of those scenarios makes sense it seems that there is probably still a need for professional SEOs. Let’s think about this for a minute, if everyone is using an SEO friendly CMS that means the basic structure is in place. If any of these sites are competing with others they still need to do more than the basics to perform better in the SERPs. The site using the out of the box solution is going to end up losing to the site who decided that base level optimization was just not enough. I suppose it means that there is a need for better and more experienced SEOs but it certainly will not eliminate the need for a professional SEO to do keyword and competitive research, tweak the on-site elements, and provide off-site optimization. All of this is ignoring the fact that a lot of businesses simply do not trust their data to Wordpress and other solutions that can be easily hacked.
SEO Will Die When Search Engines Die
As long as search engines are used to find content on the web there will be SEOs working to improve their clients’ rankings. No matter how search engine friendly the content management systems become out of the box there is still room for improvement and businesses that want to succeed are going to look to SEO to help them with that. Some people will do it themselves but many business owners would rather spend their time running their business and prefer to let specialists take care of things like SEO. Using anecdotal evidence like conference attendance to claim that SEO is dead is not really compelling. But it is a good way to generate attention and maybe a few links.
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SEO is dying because Google is becoming perfect.
That makes no sense. Even if Google is “perfect” there will still be competition to get to the top of the results. Unless it becomes paid placement only or search engines cease to exist SEO will around in some form. Nice try on the link spam though, is SEO a nickname like PJ?