Search Engine Marketing Blog: piloSEO

When discussing SEO with clients and potential clients SEOs sometimes neglect to emphasize that they need to tell us about any changes they are planning for their site. Whether they believe the changes have any SEO ramifications or not it is imperative to let your SEO know. Even minor and seemingly unrelated changes can have major implications on SEO work. If we don’t explain and reinforce the need for complete transparency related to site updates our clients may make what they consider minor changes that can have a major impact on their sites potential to rank well.

Seemingly Minor Changes Can Destroy SEO Efforts

Even the most seemingly insignificant change can have a massive impact on SEO work. I recently worked with a client who decided to make a small change to their website without consulting with me about the impact of such a change. To be fair this change seemed totally unrelated to SEO so the client assumed that they could make the change without talking to me about it. When I checked their site and saw what they had done I immediately contacted them to explain the potential negative impact. I think I caught it in time but the damage could have been fairly significant if it had been allowed to remain active.

Tell Your SEO About All Site Updates

No matter what change you make you should let you SEO about it.  SEO is a two way street. SEOs are focused on providing site owners with recommendations on how to help their site perform better in search engines but those site owners should understand that they need to inform their SEO about any changes they will be making too. An open conversation is important and can be the difference between success and failure. So, even if you are adding a few new links or some minor feature make sure your SEO knows what you are doing so you understand the implications and verify those changes are search engine friendly.

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