I have had a few discussions recently about the need for automation when it comes to SEO. There are some who believe that SEO should be almost fully automated. And while there are some steps and processes that can be automated the bulk of effective SEO is a manual process. Now I am not talking about blackhat SEO, which can rely on the use of automation to achieve the volume that may be required. Blackhat automation still requires a LOT of manual work to create the tools needed to automate the tasks they are performing. No matter what color the hat effective SEO requires customized manual processes to achieve optimal success.
Until AI arrives SEO will be a manual process
Automated programs can’t think. They can only do what you tell them to do. They are not able to understand how people are searching for your site, they can’t gain insights into your competition, they don’t understand how users interact with your site. Now there are tools available to help with much of the SEO process but the real work requires a customized manual implementation strategy. To get the most out of an SEO campaign a qualified SEO professional must take the time to understand your business and machines can’t do this.
SEO is not a quick fix
SEO takes time. It requires a detailed understanding both the nature of the business but also the search universe of the industry in which the site is competing. From there it requires a lot of custom and manual work on the site. The kind of work that can’t be automated. A cookie cutter approach to SEO might get some OK results but those sites will be dominated by the sites that utilize a customized manual approach to SEO. It may take more time but the results will make the time commitment worthwhile.
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