Search Engine Marketing Blog: piloSEO

Good SEOs are not cheap but the rewards for an online business can be astronomical. Many businesses understand this but there are still a bunch of companies out there that try find the cheapest SEO provider available rather than paying a bit more for high quality SEO service. Of course, in the end these same businesses are getting walloped in the SERPs by their competition who conducted exhaustive research and found the best SEO. Their competitors realized that the additional cost associated with a professional SEO would bring them increased revenues and profits in the long run. SEO is a specialized service and while almost everyone who designs websites claims they do SEO, real SEO professionals provide a valuable service and bring extensive expertise that only comes with an immersion into the SEO world.

Would you use your life insurance guy for stock advice?

Both are in the financial industry but they are completely different disciplines. I know I prefer to consult a stock broker or investment adviser for stock and investment advice and my insurance agent to discuss insurance options. Why is SEO different? I kind of chuckle when I see EVERY web developer (or hosting company) offer ultra cheap or even free SEO service with their design or hosting package. That is until I see the “SEO” service they are providing. Most of the time it is outdated service that never worked in the first place. Even if the additional cost is minimal it is not going to be worth it. If you want to succeed in a competitive industry you need someone who knows SEO and real SEOs are not going to be cheap. The money spent on real SEO will end up being beneficial in the long run though.

If I got arrested I would not try to find the cheapest lawyer

No, if I got arrested I would try to find the BEST lawyer. Of course, since I never ever do anything that would lead to me being arrested I don’t have to worry about this :>) but my point is when I need a professional I want to hire the best professional I can. Sure, there are some who would be out of my price range but I am going to do what I can to get the best lawyer that I can afford. Business owners should use the same logic when it comes to hiring an SEO. If you want to be successful you need to find the right person for every job. Find the best hosting company you can afford, the best developer you can afford, the best IT professional you can afford, and the best SEO you can afford. Each of these professionals provide a highly specialized service and will end up helping you put your best foot forward. Many businesses will spend whatever it takes for hosting and design and then skimp on SEO. In the end that beautiful web site with rock solid hosting ends up getting no visitors and all the money spent is never returned. Spend a bit extra for that professional SEO to take advantage of your beatiful webiste. SEO can be expensive but when all of the work done on your site pays off it will all be worth it.

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