Search Engine Marketing Blog: piloSEO

What is Black Friday?

Here in the states Black Friday is what we call the day after Thanksgiving. It is a huge shopping day but contrary to popular belief is not the biggest shopping day of the year. According to Snopes it is not the busiest shopping day of the year but it always ranks near the top. Even if it is not the busiest shopping day it is extremely busy and all of the stores attempt to lure shoppers with promotions and big discounts to increase sales and profits. For a long time many of the big retailers have relied on Black Friday to bring move out of the red and start to show a profit. But there seems to be a new trend in the retail sector, which capitalized on the Black Friday hysteria but is an attempt to get shoppers into their stores before Friday.

Some retailers are attempting to lower their reliance on Black Friday sales.

Part of the problem with Black Friday is that there are far too many people out there shopping. Because the stores are so busy more and more people are staying home to avoid the hustle and bustle. Many of these consumers would still like to get some of the great deals being offered but they don’t want to deal with the crowds. Some retailers have recognized this and have begun to offer sales prior to Black Friday. This could help them attract customers who will come out on Black Friday as well as others who refuse to enter any retail store that day. It is an interesting idea and I am interested in finding out if it was successful. I have seen some TV ads touting Pre-Black Friday sales and an article at Yahoo expands on the recent trend to offer discounts earlier.

What can Search Engine Marketers Learn from This?

The main lesson is to constantly try to innovate. Too many SEO’s use the same techniques over and over again. Many techniques seem to work fine but there may be a better method. If you don’t attempt to implement new ideas and test new methods you could miss out on a huge breakthrough. Black Friday is generally a huge day for retailers but by testing some new ideas like the Pre-Black Friday sales they may never know if they are maximizing their potential. The same goes for search marketers. If you don’t experiment with different ideas and constantly test them you will never know if you are missing out on a huge opportunity.

Don’t rest on your laurels.

Black Friday sales are time tested marketing tools in the retail industry. They attract customers and increase revenues. They won’t be going away for a long time. But the smart companies are always innovating and looking to supplement their effectiveness with new ideas. The basics of SEO and search marketing are time tested but the best search marketers should always try new ideas and techniques to increase the effectiveness of the traditional methods.

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