http://piloseo.com/google/google-interest-based-advertising-seo/ SEO Thoughts, Ramblings, and Rants Mon, 08 Feb 2010 14:45:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://piloseo.com/google/google-interest-based-advertising-seo/comment-page-1/#comment-43 Mark Pilatowski Fri, 13 Mar 2009 00:41:37 +0000 http://piloseo.com/?p=65#comment-43 While I don't agree that there will ever be an end to keywords I do believe that search engine optimization should not be focused on rankings and instead focus on real metrics. Keywords are still important to target what users are looking for but focusing on rankings is not important. We should be looking at traffic and conversions instead. While I don’t agree that there will ever be an end to keywords I do believe that search engine optimization should not be focused on rankings and instead focus on real metrics. Keywords are still important to target what users are looking for but focusing on rankings is not important. We should be looking at traffic and conversions instead.

]]> http://piloseo.com/google/google-interest-based-advertising-seo/comment-page-1/#comment-42 Alex D Thu, 12 Mar 2009 23:42:36 +0000 http://piloseo.com/?p=65#comment-42 This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started. People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet. For the list of top interests look at http://www.interestmatrix.com/top1000.php The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
For the list of top interests look at http://www.interestmatrix.com/top1000.php
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com

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