Page Rank Discussion Never Ceases to Amaze Me
Why Must we Continue to Perpetuate the Page Rank Myth
I guess I should not be surprised after all of these years but I still get a chuckle out of all of the Page Rank update talk when changes are being seen. I mean, back in the day there was some reason to get excited or dejected when the green pixels grew or shrunk. But nowadays it is a virtually meaningless metric. Sure it kinda shows how many links a site has (or had a few months ag0) but in terms of how important it is in terms of SERPs it is not worth a second thought. Most SEO people claim to know and understand this but when an update begins it becomes the most discussed topic in all of the SEO forums, blogs, and social communities.
I understand that higher Page Rank is important to those who are not involved in search marketing (and it gives even search marketing people a little ego boost when it goes up) but the fact of the matter is it does not hold any real importance when it comes to rankings and traffic. When SEO’s talk down Page Rank throughout the year and than complain or gloat about it when an update happens we send mixed messages and the misinformation continues to spread.
I vow to stay consistent and not change my stance that Page Rank is unimportant EVEN WHEN THEIR IS AN UPDATE. Will anyone join me?
Popularity: 26% [?]