Search Engine Marketing Blog: piloSEO

Over at Search Views there is some discussion over recent comments made by Steve Harty, Chairman of Bartle Bogle Hegarty in AdWeek. In case you are unaware, Bartle Bogle Hegarty or BBH, is a traditional advertising agency headquartered in Britain. They have developed some very notable ad campaigns in the last 20 years. While they may be masters of traditional media they still don’t seem to understand the power of search. This is evidenced by the comments of Mr. Harty in AdWeek stating that:

I have noticed that Amway, Quixstar for those in the US, is making a huge marketing push. It appears that they are spending a ton of dough on TV commercials in an attempt to distance themselves from their reputaton as a pyramid scheme. It seems to me that they are attempting to portray themselves as a business that actually earns revenue by selling products as opposed to making money through their MLM scheme. I question whether this marketing plan is going to serve that purpose or if they are wasting a ton of money.

Did they overlook the power of the web?