Search Engine Marketing Blog: piloSEO

About Mark Pilatowski & piloSEO

Mark Pilatowski of piloSEO has been an SEO and Internet Marketing professional since 1999. I began my career in 1999 working for a small Internet Marketing company creating custom on-site SEO campaigns for a variety of large and small clients. I have seen the evolution of SEO and SEM from its infancy when it was a second thought to most companies to the current state where most companies consider it one of their most important marketing initiatives.

In this time I have seen the methods used for SEO and SEM change and expand. SEO has gone from being an on-site only methodology to its current state where on-site and off-site factors play big roles in how well a website ranks in the SERPs. In this time PPC has changed as much. It went from being a purely auction bidding system to a system that utilizes bids as well as Quality Score to rank paid listings. This constant change is one of my favorite aspects of the search marketing world. It keeps things interesting.

This blog allows me to express my opinions on various topics in the search world and help others understand what is going on. I hope I am able to help those not directly involved in search understand how search engines work and help their sites perform better. Please check back often to learn more about what is going on in the world of search and let me know what you think.

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