Amway & Their Crappy Reputation Management Campaign
I have noticed that Amway, Quixstar for those in the US, is making a huge marketing push. It appears that they are spending a ton of dough on TV commercials in an attempt to distance themselves from their reputaton as a pyramid scheme. It seems to me that they are attempting to portray themselves as a business that actually earns revenue by selling products as opposed to making money through their MLM scheme. I question whether this marketing plan is going to serve that purpose or if they are wasting a ton of money.
Did they overlook the power of the web?